Web Traffic Increase: SocialNightlife.com: “Backstage” – Step #4 – Reports and Metrics. SocialNightlife.com is a web and mobile based technology platform providing a 360-degree solution for the nightclub and bar industry and enthusiasts. By combining forward facing social networking features with professional venue and team management tool and going mobile with location based technology, SocialNightlife is determined to positively impact how business is conducted, increase foot traffic, improve customer service and “Elevate the Social Nightlife Experience”.