the Internet Marketing: How Does NAME GENeration Work? Sales LEads, Marketing Leads, Candidate Leads. Let’s face it; the information that you’re looking for whether it be for a staffing, marketing or sales initiative resides some place on the Internet. We all know where it is, but finding it’s the problem! NAME GENeration is an all inclusive, multifaceted and single source approach to search. We use all of the latest web based applications to provide 24×7 search activity, and we combine the newest search and recruiting techniques including social networking, marketing and old school recruiting techniques to provide a 360 degree search solution.